When the German finance ministry approached us with the task of creating a brand identity for the reparations towards Holocaust victims, we knew we were facing a delicate and sensitive challenge. The task at hand was not only to create a brand identity, but also a content strategy and content creation for the reparations program.

With a movie about the history of the first reparations meeting in production, we had to work quickly to develop the brand identity and deliver it in time for the film’s release. We collaborated closely with the organization YAD VASHEM to ensure that the project was handled with the appropriate sensitivity and perspective.

As a non-german, I recognized the importance of approaching this topic with a fresh perspective, free of biases. To that end, I assembled a team of only foreigners to work on the project, allowing us to bring a unique and innovative approach to the task at hand. Through this process, we were able to not only create the brand identity, but also propose and produce the official global poster for the film “Reckonings” and cover the premiere in Germany along side another event for the Bundesarchiv related to our awareness campaign.