Our data research showed that people believed that Paris (the chilean retail store) catalogue of sneakers wasn’t as big as some of our competitors. In order to change that perception, Paris ordered a restocking of their shoes and asked us to quickly come up with a campaign that could push the message that we have as much or even more shoes and sneakers than our competitors. So with little tame in our hands, we looked to do a commercial where the shoes where the protagonist, highly driven by art direction and with a simply concept: We have them all.

This included not only a TVC but a website design, a deep involvement in pre-production, selection of film company and photographers, backgrounds, color palettes and even the shoes themselves.