As the fashion industry shifted and evolved, the beloved retail store “Paris” struggled to keep pace with the changing social landscape and the shifting perceptions of what it means to be a woman. Like so many other brands at the time, Paris had become entrenched in a narrative of perfection, with models and celebrities taking center stage.

But we knew that simply talking about change wouldn’t be enough. They needed to take bold action and lead by example. And so they set out to create something truly revolutionary – an event that would bring people together and fundamentally shift the way the world saw their brand. They were determined to prove that Paris was more than just a store, it was a movement, one that would empower women and change the fashion industry for the better.