When Paris, the premier outdoor brand with an extensive selection of over 2000 products and 90 brands, came to us for a new winter campaign, we knew we had to raise the bar. Our goal was to showcase the brand’s versatility and appeal to all types of outdoor enthusiasts.

We enlisted the help of a former reality TV star, Pangal Andrade, and put him to the test with an epic, one-day adventure through the diverse Chilean landscape. From the snowy peaks of the mountains to the rushing rivers and lush forests, Pangal would demonstrate his expertise in a variety of extreme sports, all while showcasing the versatility of Paris' product line.

Thanks to Chile’s unique geography, we were able to take advantage of the country’s varied terrain, and livestream the adventure on social media, allowing followers to choose, in real-time, the next activity Pangal would tackle. Whether it be skiing, rafting, or rock climbing, Paris always had the perfect gear for any outdoor activity ready.

This campaign was a resounding success, winning a Gold Effie award and solidifying Paris as the go-to brand for any outdoor enthusiast.