As I dove into the depths of Die Volkspartei’s corporate identity, I knew that this would be no ordinary redesign. The task at hand was to revamp everything from stationary and layouts to social media and press walls, all while creating a brand new logo for the Bundestagpartei 2022 campaign. With only a few months to work with, I knew that this would be a race against time.

But I was up for the challenge. I knew that in order to truly capture the essence of Die Volkspartei’s identity, I would have to delve deep into the political branding of Austria. I researched the history and current political climate, analyzing the visual language of other political parties and their campaigns.

With this knowledge, I began to craft a new identity for Die Volkspartei that was both modern and reflective of their values and beliefs. I played with bold colors and dynamic typography, creating a visual language that was both striking and memorable.

As the deadline loomed, I worked tirelessly to bring all of the deliverables to life. From posters and billboards to social media graphics, press walls and the visual identity of the Bundesparteitag 2022, I put my all into each and every aspect of the redesign.

In the end, all of my hard work paid off. The new visual identity for Die Volkspartei was a hit, and the Bundestagpartei 2022 visual identity quickly became synonymous with the party. It was a challenging, but ultimately rewarding experience.

This project was done without any support in the span of a couple months from initial briefing to final product. It was quite the race, but also quite the challenge, as the amount of political sensitivities surrounding this visual Identity required a deep dive into austrian political branding.