Welcome to the world of MOTATOS, where "saving" is not just a buzzword to do business, but redefines the taste buds of a generation.

MOTATOS' mission is to be one step ahead of the food industry by being an innovative brand dedicated to rescuing still edible food with minor defects and selling it online for less.

The incentive of our recent DACH campaign was to expand the awareness of MOTATOS on the German market and in the digital space. Then, in the next step, to draw attention to MOTATOS' real core issue: food waste.

To spread their message as widely as possible, we knew that MOTATOS' unbeatable offers would be our best possible bait.

By focusing on the price advantage first, we were finally able to effectively show that saving money and sustainability don't have to be mutually exclusive, and that the best-before date is mostly just a number on paper.

All these aspects, combined with an exaggerated dose of self-irony, came together in our new slogan and a humorous campaign. See for yourself how MOTATOS reshuffles the cards, one bite at a time.

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