For the International Day of the Internet, Claro, one of Chile’s leading telecommunications providers, wanted to do something more than simply wish their customers a “happy internet day”. As the issue of intimate data leaks without consent was becoming increasingly prevalent in Chile, particularly with the high-profile cases involving celebrities, We knew Claro had to take a stand.

In order to truly make an impact, we had to find a way to reach the people who were most complicit in the spread of these harmful leaks: those who shared and viewed leaked intimate videos. So we came up with a bold and emotional campaign that would surprise and shock them in the very moment they were engaging in this behavior.

We partnered with one of Chile’s most popular influencers, Trinidad de la Noi, and filmed an intimate video with her consent. We then “leaked” the video in a way that mimicked the way such videos were typically shared, in forums, shady digital news sites, and on social media platforms like Reddit.

But as those who clicked on the link to view the video were met with a powerful message, urging them to think twice about the harm they were causing by sharing and viewing these types of videos without consent. It was a bold and impactful campaign that sparked a much-needed conversation about consent and privacy in the digital age.

Claro’s campaign was not only a way to raise awareness about the issue of intimate data leaks, but also a way to turn the spotlight on the very people who were complicit in this harmful practice and encourage them to take a more responsible approach to the way they consume and share online content.