Our campaign was a clever and amusing way to promote international roaming as a must-have for globetrotters. It brought to light the significance of staying connected while on foreign soil, whether it be for live streaming, making long-distance calls, sharing tales and snaps, or utilizing GPS.

We emphasized that relying on the wifi in hotels or nearby bars was unreliable and proposed Claro’s Max Plans, which included Roaming and Long Distance Calls, as the answer.

Our campaign had a playful and carefree tone, making it relatable and unforgettable for the audience. It urged travelers to “pack up” and be ready for their next excursion with the proper international roaming plan.