The social outbreak in Chile in October 2019 sparked a new political movement, one that sought to bring the collective demands of the people to the traditional political class. As one of the co-founders of this party, it was my mission to create a visual identity that broke away from the old and traditional, pushing the boundaries of what was considered acceptable in Chilean political communication.

Building this party was one of the most challenging endeavors of my career, but it was also one that I deeply believed in and still do. Once the identity of the party was established, we set out to establish ourselves as a political force. This meant launching a campaign, and we decided to take a unique approach, betting on digital communication.

With a focus on capturing signatures, we simultaneously ran a digital campaign and efforts on the streets. It was an intense and challenging process, but one that ultimately allowed us to establish ourselves as a new force in Chilean politics. The experience was not just about making a campaign but also living it, feeling it and believing it.