As the world geared up to celebrate “Earth Hour” on the 28th of March, a tradition that calls for turning off lights and electronic devices as a symbol of our commitment to tackling climate change and giving our planet a much-needed break. Claro, the telecommunications brand, decided to take a bold step to participate in this event. Instead of following the traditional route, we proposed them to do something truly daring: To turn off their advertisements and turn on awareness.

We suggested that for one hour, Claro would silence their billboards, halt their TV commercials and go dark on social media. In doing so, we aimed to send a powerful message that even a brand as big as Claro was willing to make a sacrifice for the greater good of the planet. And that message would be amplified by turning off all the lights, reminding us all of the importance of conservation and the impact of our actions on the environment.

It was a bold move, but one that was well worth it. Claro’s Earth Hour campaign not only helped raise awareness about the importance of conservation but also showed the brand’s commitment to making a positive impact on the world. And that’s something worth turning off the lights for.