Re-igniting an iconic brand
Our challenge:
Revive consumer’s love for the #1 ice cream product in Saudi Arabia.
Our approach:
Make consumers re-discover their love for the most iconic product in the country. We are using their genuine memories with the product, created over decadesand a simple gesture –a fist bump– to remind them of their original bite of happiness.Revive consumer’s love for the #1 ice cream brand in Saudi Arabia.
100.000 subs
On the brand’s Youtube Channel, from this campaign alone. The ad has 5.4 Million views on Youtube and 6k likes on Instagram
